You might say that it’s just news and it doesn’t matter where you get it from. Whether it’s from a local news station in your home town or a big national channel, the news is the same right? Well, that’s where you’d be wrong. There are quite a few differences between the news networks and surprisingly, the type of channel the source comes from is extremely important.
People trust local news for many different reasons, and one of those reasons is that they tend to stick with a story. National news will traditionally give a broad overview of a story, and then that might be it. Local news stations are forced to stay in their region and typically stay with a story until it is done. This allows for more facts to be gathered and then the story can be put to rest.
Local stations also cover local issues, such as local artists, events, and community issues that matter to the people in charge. There might be smaller events that don’t have the hard-hitting oomph of natural news, but they are just as important or touch on issues that the local people care about.
Finally, local news makes news personal. It’s easy to get fed up with all the politics and the events on the other side of the world, but being able to turn on the local news santa monica is special. You see places you’ve been on the news and hear about people from your hometown. The news is a connector to your community because the news is the community.
So, while local news might not be as well known as national networks, it still delivers truth and information to people who need it. Isn’t that was news is all about anyway?